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Burts Bees
brand research / market research / product development / brand strategy
Burt's Bees is a personal care brand that is a subsidiary of The Clorox Company. The brand makes products for personal care, health, beauty, and personal hygiene while maintaining its brand identity as a "Earth friendly, Natural Personal Care Company.
As a part of the ANA Foundation x The Clorox Company Case Study Competition, I worked with a team of 5 to design a sustainable brand product to meet the consumer needs during COVID-19. We then had the opportunity to pitch our proposal to The Clorox Company panel of judges.
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