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Glossier
global marketing strategy / SWOT analysis / market research
Glossier is a digitally native skincare, makeup, and fragrance company.
As a part of MKTG-UB 64: Global Marketing Strategy, I collaborated with a team of 5 students to work on our final project, which tasked us with developing a global marketing strategy for a multinational company that has fairly extensive international operations in a target country. Our team developed a Global Marketing plan for Glossier's expansion into Spain.
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