Pandora
brand research / market research / product development / brand strategy
PANDORA Jewelry is an international Danish jewelry manufacturer and retailer that markets and sells its products in over 100 countries.
As a part of MKTG-UB 01: Introduction to Marketing, I collaborated with a team of students of designers and strategists to work on our final project, which tasked us with selecting a U.S. company and imagine our role as the product manager of the focal product that the company sells and deliver a marketing pitch to executives of the company convincing them of the selected strategy.
Based on our research, we created the sub-brand Apollo for the company to reach a new consumer segment within the United States - male. My team and I presented to our Professor who awarded us a full grade of 10/10.
